2/24/2014 | |
AABP Releases 'Constructing a Value Proposition' Webinar | |
(AUBURN, Alabama) January 22, 2014 – The American Association of Bovine Practitioners (AABP) has released the first in a four-part webinar series for bovine practices designed to help veterinarians understand what the “value proposition” is of their practice and services, and how to market that to clients. The 16-minute webinar, 'Constructing a Value Proposition', was developed by the AABP Veterinary Sustainability Committee. Committee Project Leader David Welch, VMD, MBA, Berlin, Penn., says in June 2013, business consultant Dick Lewis introduced the committee to the topic of the value proposition and how it might be applied to veterinary practice. “Value proposition tables are utilized in sales to help organize services based on the promise of value to be received by the client,” Welch explains. “Organizing and viewing a veterinarian's service offerings from the perspective of the client and placing various services in categories of sophistication help us to think more strategically about our services.” Though the value proposition information in the webinar can be used in any type of practice, for demonstration purposes a dairy practice was used as an example. “Many practices would benefit from looking objectively at their various services from the client's viewpoint,” Welch says. AABP members can access this and future webinars for free by logging in at www.aabp.org, then click on Resources and Webinar Series. Non-members wishing to view the webinar can find it online at the Kansas State University Beef Cattle Institute website at www.animalcaretraining.org/vps. For non-members, the cost is $50 per webinar. |